I'm Zarrin, a music marketing creative based in Brooklyn, New York. My expertise lies in creating a marketing strategy for artist, new or seasoned, and helping with execution.
I've created, critiqued, consulted, styled, forecasted, and directed.
My Skills
Artist Marketing. Release Strategy. Artist Branding. Social Media Content. Audience Development. DSP Analysis & Strategy. Artist Management.
Artist Projects
The Neighbourhood Focus: Project Management. Creative Strategy. Digital Marketing. Social Media
Celebrating 10 years of The Neighbourhood’s Sweater Weather and managing current trends and cultural relevance with the band. Activities included a Vevo Partnership
Ethan Toga
someone has a plan
Focus: Artist Management. Release Planning. Artist Branding. Creative Strategy
Soulful singer and music producer Ethan Toga was finally ready to release new music but needed an identity and strategy that fit authentically. Alongside my co-manager we crafted a narrative to release his debut single “Someone Has A Plan” and helped launch Ethan into the world.
Leon Bridges
Good thing 5 Focus: Project Management. Creative Strategy.
Celebrating 5 years of Leon Bridges’ Good Thing. Campaign includes special edition with a bonus track “Naomi.” Accompanied a digital edition and lyric video.
Christina Aguilera stripped 20Focus: Digital Marketing. Creative Strategy.
Celebrating 20 Years of Christina Aguilera’s Stripped album which included the hit song “Beautiful.” Released a new music video and created an extensive digital advertising and influencer strategy to promote the music video and album.